Automattic acquires Intense Debate

Here’s a video of Automattic CEO Toni Schneider discussing the announcement of their acquisition of TechStars company Intense Debate. He explains that Intense Debate will be tightly integrated into WordPress, but will maintain the current brand and will still function with other publishing platforms besides WordPress.

Video Courtesy of Vator.tv.

Here’s coverage on the deal from TechCrunch, Mashable and VentureBeat. Toni has a post on his blog about this, as does Automattic founder Matt Mullenweg. You can also read Intense Debate founder Jon Fox’s post, or the Intense Debate blog post.

TechStars.org is already 100% powered by WordPress, and I can’t wait to see where Matt, Toni, Jon, Isaac and the rest of the team team take this going forward. I know the gang at Intense Debate isn’t nearly out of ideas for how to deal with the web’s dark matter.

Congratulations to the Intense Debate team and to Automattic!