How to get some attention

Last week was TechStars For A Day, and about 100 founders from 50 or so companies who have applied to TechStars showed up. We had a great time getting to know each other.

Lots of folks made an impression that day. Some good, some bad, as you would expect.

The event came and went, followed by lots of thank you emails and extended conversation. We cleaned up, moved on, and I came in today and saw this.

It was a gift of ping pong balls (fully branded of course) for TechStars, because this particular company had seen that we like to hit around quite a bit here at TechStars. That’s the sign of a good marketer. They didn’t bring a printed business plan or a stack of business cards, they brought personalization and context.Of course, bribery is not necessary or barely even expected.

Whether this company gets into TechStars or not remains to be seen, but they’ve certainly made an impression. They stood out. Do you?

Thanks Kayla and Austin! Very thoughtful.